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Wrangler Launches Blockchain Traceable NFT Vintage Clothing Program
Wrangler, the 77-year-old global brand that’s well known for its rodeo-themed denim clothing, has launched a prototype for phygitally twinning its physical fashionwear with digital, blockchain-based NFTs to improve lifetime novelty and traceability. The prototype, created in collaboration with vintage clothing brand MNTGE, was launched at Future Fashion Week, a satellite event that took place during the 2024 edition of NFT Paris.Published:February 27, 2024
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