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Topic: Sports

5

Analysis

Demo: The Ups and Downs of the Williams Formula One Racing Team's NFT Fan Engagement Program

The Williams Formula One Racing Team has launched an NFT-based Grand Prix fan engagement program known as "Grid Pass." One of the big ideas is to offer exclusive virtual and physical fan experiences as well as discounts on team merchandise to certain Grid Pass NFT holders.In this video, Blockchain Journal editor-in-chief David Berlind offers a review of one small part of the fan NFT journey as offered by the Williams F1 Racing team and highlights some of the cooler interactive elements while at the same time pointing out some areas where the user experience misfires. Of course, it is very early days when it comes to NFT programs like this one and there will be plenty of time to get it right – especially since the Williams F1 Racing team is well ahead of all the other teams (at least off the track) when it comes to adopting blockchain.

Customer Engagement

NFT

Sports

By David Berlind

Published:November 28, 2023

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17 min read

Use Case

Why The Adidas Blockchain Project Should Be On Every Enterprise’s Short List To Watch

One can only imagine the shock and awe in the adidas executive suite after one of its brands – adidas Originals – ran an "Initial NFT Offering" (INO, an acronym that most big brands and enterprises should get to know) under the heading "Into the Metaverse." The INO – launched with the support of Yuga Labs (Bored Ape Yacht Club), non-fungible token (NFT) influencer gmoney, and Punks Comic – generated over $22 million in the span of an afternoon in December 2021 (right around the historical height of NFT euphoria). It involved the sale of 29,620 ERC1155-compliant NFTs through the OpenSea marketplace at a primary market price of 0.2 ETH (approximately US$765 per NFT based on the USD value of Ether at the time of the sale).

NFT

Metaverse

Customer Engagement

Loyalty Programs

Sports

Fashion

By David Berlind

Published:July 26, 2023

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8 min read

Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Emerging Products Daniel DeVece and Ticketmaster Director of Product Management Joe Aiello were on hand at the NFT.NYC 2023 conference in New York City where they, along with Dapper Labs VP of Partnerships Brittany O'Hagan presented a session on how NFTs are powering fan engagement. Following the session, Blockchain Journal editor-in-chief David Berlind took the opportunity to interview O'Hagan to better understand how Dapper Labs is working with the NFL and Ticketmaster and how other enterprises and big brands should be thinking about NFTs and the opportunities they create.

NFT.NYC

NFT

NFT Marketplace

Entertainment

Sports

Music

By David Berlind

Published:April 19, 2023

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7 min read

Blockchain Adoption Tracker

Nike Announces First dotSWOOSH Digital Collection: Our Force 1

Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based digital sneaker boxes that pull inspiration from Nike’s iconic Air Force 1 sneaker silhouette.

Customer Engagement

Loyalty Programs

NFT

Sports

Fashion

Digital Twin

By Sophie Waldman

Published:March 28, 2024

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1 min read

Use Case

How an NFL Team (and its Fans) Could Have Benefitted from the Inherent Multi-Party Transparency of Public Blockchain

According to multiple lawsuits, the Washington Commanders, an NFL franchise, has allegedly misappropriated the financial deposits of its fans. Could blockchain’s multi-party transparency and auditability have simultaneously protected the interests of fans as well as the team, and even the NFL?

Multi-Party Transparency

Sports

Smart Contracts

DLT Strategy

Risk Management

Compliance

By David Berlind

Published:January 4, 2023

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10 min read

Blockchain Adoption Tracker

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences

Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more traditional brand fans. This platform will be the home of Nike’s virtual creations, and it sits under Nike Virtual Studios.

Customer Engagement

Loyalty Programs

NFT

Sports

Fashion

Digital Twin

By Elizabeth Morrison

Published:November 14, 2022

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1 min read

Blockchain Adoption Tracker

Nike Files Trademarks For “Swoosh Logo,” “DotSWOOSH,” “.SWOOSH”

Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), the sports giant filed three trademarks for logos related to the platform with the United States Patent and Trademark Office (USPTO).

Customer Engagement

Loyalty Programs

NFT

Sports

Fashion

Digital Twin

By Sophie Waldman

Published:March 27, 2024

clock icon

1 min read

No glossary terms for category Sports. Please try again.
Nike Announces First dotSWOOSH Digital Collection: Our Force 1
Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...
Customer EngagementLoyalty ProgramsNFTSportsFashionDigital Twin

By Sophie Waldman

Published:March 28, 2024

Mastercard Releases Music Pass NFT and Web3 Music Accelerator
Mastercard continues to innovate in Web3 by launching the Mastercard Music Pass NFT, a free NFT that gives music fans access to the company’s Web3 music program, the Mastercard Artist Accelerator.
NFTPaymentsMusicEntertainmentSportsLoyalty Programs

By Elizabeth Morrison

Published:April 12, 2023

Titleist Files Web3 Trademark to Bring Golf to the Metaverse
American golf equipment giant Titleist filed a trademark application with the USPTO for Web3-related products.
Trademarks & Intellectual PropertyNFTSportsNFT MarketplaceFan Engagement

By Elizabeth Morrison

Published:March 20, 2023

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences
Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...
Customer EngagementLoyalty ProgramsNFTSportsFashionDigital Twin

By Elizabeth Morrison

Published:November 14, 2022

Nike Launches dotSWOOSH
On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...
Customer EngagementLoyalty ProgramsNFTSportsFashionDigital Twin

By Sophie Waldman

Published:March 26, 2024

Nike Files Trademarks For “Swoosh Logo,” “DotSWOOSH,” “.SWOOSH”
Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...
Customer EngagementLoyalty ProgramsNFTSportsFashionDigital Twin

By Sophie Waldman

Published:March 27, 2024

Bud Light Teams Up With The NFL for NFT Contest Game
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:September 30, 2022

GT Racing Team Backed by Lamborghini to Certify Part Authenticity and Quality with NFTs
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...
NFTAutomotiveSportsCustomer EngagementProvenanceAuthenticity

By Elizabeth Morrison

Published:July 5, 2022

Bud Light Is Giving NFT Holders Physical Nouns NFT-Inspired Glasses
Bud Light shared big news today. In a tweet, the brand shared that it is making history by featuring the first-ever NFTs and first DAO in a Super Bowl commercial, and Bud Light N3XT NFT holders will r...
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:February 12, 2022

Bud Light Announces Plans to Launch First NFT Collection
Anheuser-Busch is launching the first NFT collection for its Bud Light brand. The NFT collection is called “Bud Light N3XT Collection” and will include 12,722 unique tokens. It will be available to co...
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:January 27, 2022

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...
NFTAutomotiveSportsCustomer EngagementProvenanceAuthenticity

By Elizabeth Morrison

Published:January 20, 2022

Bud Light Hints at Using NFT in Super Bowl Commercial
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.
Fan EngagementNFTSportsGamificationFood and BeverageCustomer Engagement

By Elizabeth Morrison

Published:January 20, 2022

Nike Has Acquired RTFKT
In December 2021, the world’s largest sports brand, Nike, Inc., announced its acquisition of RTFKT (pronounced “artifact”), a Web3 brand that has been on a mission to merge the virtual the physical wo...
NFTFashionCustomer Engagement

By Sophie Waldman

Published:March 26, 2024

McLaren Racing Announces New Digital Platform: McLaren Racing Collective
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...
AutomotiveFan EngagementSports

By Elizabeth Morrison

Published:October 20, 2021

DraftKings to Launch Digital Marketplace and Sports-related NFTs
DraftKings is taking the plunge into Web3 with plans to create the DraftKings Marketplace. The DraftKings Marketplace will be a digital collectibles ecosystem that will allow the online gambling enter...
NFTNFT MarketplaceSportsGamblingFan Engagement

By Elizabeth Morrison

Published:June 21, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...
Fan EngagementSportsLoyalty ProgramsGamification

By Elizabeth Morrison

Published:May 8, 2020

Sacramento Kings NBA Team Becomes First Major Professional Sports Franchise to Adopt Bitcoin Payments
The Sacramento Kings announced they will be not only the first NBA team to accept Bitcoin payments but also the first major professional sports franchise to allow its fans to engage with the cryptocur...
PaymentsRetailSportsTicketing

By Elizabeth Morrison

Published:January 16, 2014

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Analysis

Demo: The Ups and Downs of the Williams Formula One Racing Team's NFT Fan Engagement Program

The Williams Formula One Racing Team has launched an NFT-based Grand Prix fan engagement program known as "Grid Pass." One of the big ideas is to offer exclusive virtual and physical fan experiences a...
Customer EngagementNFTSports

By David Berlind

Published:November 28, 2023

button icon

Interview

Big Event Ticketing is the Next Phase of How NFTs Will Be Used: Dapper Labs' O'Hagan

When it comes to concerts and professional sports, two of the biggest brands experimenting with NFTs (non-fungible tokens) are the National Football League (NFL) and Ticketmaster. NFL Sr. Director Eme...
NFT.NYCNFTNFT MarketplaceEntertainmentSportsMusic

By David Berlind

Published:April 19, 2023

NASCAR Licensing Program

LicensingAutomotiveSportsEntertainment
Project Objective:setting iconStakeholder Engagement
Project Owner:
NASCAR Digital Media, LLC
Latest Milestone: March 19, 2024

WWE Licensing Program

LicensingSports
Project Objective:setting iconStakeholder Engagement
Project Owner:
World Wrestling Entertainment, LLC.
Latest Milestone: February 13, 2024

Panini America Marketplace

Fan EngagementSportsNFT MarketplaceDigital Twin
Project Objective:setting iconBusiness Innovation
Project Owner:
Panini America
Latest Milestone: February 13, 2024

Dapper Labs NFL All Day

NFTSportsFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Dapper Labs
Latest Milestone: February 10, 2024

Mastercard Pass to Priceless

NFTPaymentsMusicEntertainmentSportsLoyalty Programs
Project Objective:setting iconBusiness Innovation
Project Owners:
Mastercard,
Authentic Artists
Latest Milestone: February 7, 2024

Nike dotSWOOSH (.SWOOSH)

Customer EngagementLoyalty ProgramsNFTSportsFashionDigital Twin
Project Objective:setting iconStakeholder Engagement
Project Owner:
Nike Virtual Studios
Latest Milestone: January 13, 2024

FIFA+ Collect

Fan EngagementNFTSportsNFT Marketplace
Project Objective:setting iconStakeholder Engagement
Project Owner:
FIFA
Latest Milestone: December 19, 2023

NHL Breakaway

Fan EngagementSportsNFT MarketplaceGamification
Project Objective:setting iconStakeholder Engagement
Project Owner:
Sweet
Latest Milestone: November 16, 2023

USFL Passes

NFTSportsLoyalty ProgramsCustomer Engagement
Project Objective:setting iconStakeholder Engagement
Project Owners:
Blockchain Creative Labs (BCL),
USFL Enterprises
Latest Milestone: September 25, 2023

Ultimate Fighting Championship (UFC) NFT Program

Fan EngagementSportsNFTGaming
Project Objective:setting iconStakeholder Engagement
Project Owner:
Ultimate Fighting Championship (UFC)
Latest Milestone: July 17, 2023

US Women's Open Artball

Fan EngagementSportsNFT
Project Objective:setting iconStakeholder Engagement
Project Owners:
NFT Technologies Inc. (NFT Tech),
United States Gold Association (USGA),
Pebble Beach Company
Latest Milestone: July 5, 2023

DraftKings Marketplace

NFTNFT MarketplaceSportsGamblingFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
DraftKings
Latest Milestone: June 5, 2023

PGA TOUR Licensing Program

LicensingSportsFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
PGA TOUR
Latest Milestone: June 5, 2023

EA Sports NFT & Metaverse Program

SportsGaming
Project Objective:setting iconStakeholder Engagement
Project Owner:
Electronic Arts EA Sports
Latest Milestone: June 1, 2023

Automobili Lamborghini NFT Program

NFTAutomotiveSportsCustomer EngagementProvenanceAuthenticity
Project Objective:setting iconDigital Transformation
Project Owner:
Automobili Lamborghini
Latest Milestone: May 24, 2023

Sorare Market

NFTGameFiSportsFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Sorare
Latest Milestone: May 22, 2023

Major League Baseball (MLB) Licensing Program

LicensingSportsFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Major League Baseball (MLB)
Latest Milestone: May 22, 2023

Karate Combat League

SportsGambling
Project Objective:setting iconStakeholder Engagement
Project Owner:
Karate Combat
Latest Milestone: April 19, 2023

Titleist NFT & Metaverse Program

Trademarks & Intellectual PropertyNFTSportsNFT MarketplaceFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Titleist
Latest Milestone: March 20, 2023

Automobili Lamborghini Licensing Program

LicensingAutomotiveSports
Project Objective:setting iconStakeholder Engagement
Project Owner:
Automobili Lamborghini
Latest Milestone: February 15, 2023
No Blockchain found for category Sports. Please try again.

AGB (AlgoBet)

Sports
Related Blockchain Project:

AlgoBet Sports

Related Blockchain:

Algorand

BAR (FC Barcelona Fan Token)

Fan EngagementSports
Related Blockchain Project:

FC Barcelona Fan Engagement Tokens

Related Blockchain:

VechainThor

CHZ (Chiliz)

Sports
Related Blockchain Projects(2):

The Giving Block Platform,

Socios Fan Loyalty

Related Blockchains(2):

Chiliz,

Ethereum

FLOW (Flow (Dapper Labs))

SportsGameFiNFT MarketplaceNFT
Related Blockchain Projects(26):

SimWin Sports Digital Sports League,

Ticketmaster Digital Collectibles,

The Fabricant Platform,

H&M NFT & Metaverse Program,

Bud Light NFT Program,

NBA Top Shot Licensed Marketplace,

Dapper Labs Disney Pinnacle,

Mattel Licensing Program,

Balmain NFT & Metaverse Program,

Genies Avatar Platform...

Related Blockchain:

Flow Blockchain

FUC (FanCraze Utility Token)

SportsNFT
Related Blockchain Project:

FanCraze

Related Blockchain:

Flow Blockchain

KARATE (Karate Combat)

GamingSports
Related Blockchain Project:

Karate Combat League

Related Blockchains(2):

Hedera,

Ethereum

Paris Saint-Germain Fan Engagement Tokens (PSG) (Paris Saint-Germain Fan Engagement Tokens)

Fan EngagementSports
Related Blockchain Project:

Paris Saint-Germain web3 Fan Engagement

Related Blockchains(2):

VechainThor,

Chiliz

THETA (Theta)

SportsEntertainmentNFT
Related Blockchain Project:

Theta Drop

Related Blockchain:

Theta Network

WES (West Ham United Fan Token)

Fan EngagementSports
Related Blockchain Project:

West Ham United Fan Engagement Tokens

Related Blockchain:

VechainThor

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