Organization: Aura Blockchain Consortium

Aura Blockchain Consortium is a Swiss, non-profit association of luxury brands investing in technologies to enhance the customer experience and build a virtuous future for luxury.  Brands involved included LVMH, Mercedes-Benz, Prada Group, and Richemont. Aura hopes to enable brands to implement blockchain technology for tracking & tracing: this would create on-chain records for materials production and logistics as well as for transaction and ownership histories. Aura's technology creates a single, global blockchain solution open to all luxury houses.