STAKEHOLDER ENGAGEMENT Blockchain Project: Kellogg's NFT & Metaverse Program
Kellogg's has filed Web3-related trademark applications to the USPTO for 12 of its brands, including Froot Loops, Pop Tarts, Rice Krispies, Krave, Pringles, Special K, Eggo, Frosted Flakes and others. The trademark applications cover avatars authenticated by NFTs, virtual environments, virtual food, VR gaming tokens and more.
Project Milestone
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
| Kellogg Files 12 Trademarks For Potential Web3 Plans | May 24, 2023 | Hint |  |
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