Stakeholder EngagementHintKellogg Files 12 Trademarks For Potential Web3 Plans
Milestone Date: May 24, 2023
American cereal giant Kellogg has filed 12 trademarks for its various brands including Pop-Tarts, Pringles, and Cheeze-It with plans to enter Web3.
The trademark filings are for these popular snack brands:
- Froot Loops
- Special K
- Kellogg’s
- Pop-Tarts
- Cheez-It
- Rice Krispies
- Krave
- Eggo
- Mini Wheats
- Bear Naked
- Frosted Flakes
- Pringles
As shared by Mike Kondoudis on Twitter, the filing hints at plans to develop virtual foods and environments, crypto tokens, collectibles, NFT-backed media, VR games, and more.
#Kelloggs is coming to the Metaverse!
The food giant has filed 12 trademarks for some of its biggest snack + breakfast food brands, claiming plans for:
▶️Virtual Foods + Environments
▶️Crypto Tokens + Collectables
▶️NFT Backed Media
▶️VR Games#NFTs #Metaverse #Web3 #Crypto pic.twitter.com/JDvu28CHMH— Mike Kondoudis (@KondoudisLaw) May 30, 2023
While there are no solid or confirmed plans from Kellogg and its Web3 ambitions, the company could leverage Web3 for marketing or loyalty programs, enhance customer engagement, and even redefine business models to stay at the forefront of technological advances like blockchain. Who knows? Maybe prizes that were in the cereal boxes will come back in vogue, only they’ll be NFTs.
By Elizabeth Morrison
Published:May 30, 2023
Sources
Social Media ( including podcasts)
The Law Office of Michael E. Kondoudis, PC