STAKEHOLDER ENGAGEMENT Blockchain Project: Zara NFT & Metaverse Program
Zara has launched a series of NFT and metaverse projects in physical, digital, and phygital fashion, such as Fairy Magic Idols.
In December 2021, Zara launched their first metaverse project, collaborating with South Korean brand "Ader Error" to create the AZ Collection. In April 2022, Zara launched their debut phygital metacollection, Lime Glam. In September 2022, Zara released another phygital collection, "Y2K Creatures."
In February 2023 Zara released their fourth phygital collection, "Valentine's Tale."
Project Milestone
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Zara Drops Fairy Magic Idols Physical + Digital Fashions For Zepeto | May 19, 2023 | Launched |  |  |
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