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Stakeholder Engagement STAKEHOLDER ENGAGEMENT

Blockchain Project: Warner Bros. Discovery NFT Program

Warner Bros. NFT program includes: Space Jam: A New Legacy Goon Squad NFTs, limited edition NFTs from Space Jam: A New Legacy characters.

In 2022, Warner Bros. subsidiary The Discovery Channel released Shark Week NFTs in celebration of Shark Week. In addition to purchasing NFTs from Nifty's, Shark Week watchers were able to collect the NFTs from QR codes flashed during TV programming. Collectors of all 12 NFTs received "jaw-some prizes." Proceeds from NFT sales were donated in support of Beneath the Waves, a non-profit organization dedicated to protecting the oceans through state-of-the-art science and technology.

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EntertainmentNFTFan Engagement
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Project Milestone
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
Milestone TitleDate of MilestoneTypeNFT DropSources
Warner Bros to Launch Lebron James and Space Jam NFTsStakeholder EngagementSeptember 12, 2021Announcedreference icon
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