STAKEHOLDER ENGAGEMENT Blockchain Project: Tiffany & Co. NFT & Metaverse Program
As of March 2024, Tiffany has made one foray into the metaverse: the LMVH luxury house launched a limited collection of 250 limited-edition access-pass NFTs in concert with CryptoPunks. This token-gated 2022 collection, called "NFTiff," was available uniquely for CryptoPunks NFT holders.
NFTiff pass holders then minted a custom digital pendant (the digital pendant was then distributed to minters as a digital rendering in NFT form, along with a certificate of authenticity). Following the rendering of the pendant NFT, NFTiff were shipped a custom-designed pendant based on the rendered NFT, along with a certificate of authenticity.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Tiffany CryptoPunks NFTs Sell Out, Raise $12.5M | August 5, 2022 | Launched |  |   |
Tiffany & Co. Makes A Pendant Modeled From VP Arnault's CryptoPunk NFT | April 15, 2022 | Hint |  | |
Tiffany & Co. Paid 115 ETH For A Tom Sachs NFT | March 31, 2022 | Hint | |
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