STAKEHOLDER ENGAGEMENT Blockchain Project: Rolls-Royce NFT & Metaverse Program
In October 2021, Rolls-Royce revealed their first NFT project: an asset-backed NFT (artwork by Mason London) tied to their next model of the Rolls-Royce Ghost Black Badge automobile. This project was announced as a one-off.
In January 2023, Rolls-Royce launched their first phygital NFT collection: a Bespoke series (created by the Rolls-Royce Bespoke Collective), titled The Six Elements. The series, launched from a private ceremony in Dubai, is comprised of six units. Each unit includes three items associated with one of the thematic six elements (Earth, Water, Fire, Wind, Air and Humanity): (1) a Rolls-Royce Phantom Extended Series II motor car, (2) a painting by Sacha Jafri, and (3) an NFT digital twin of the car.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Rolls Royce Phantom 'The Six Elements' Series Launched | December 27, 2022 | Announced |  |   |
Rolls Royce Black Badge NFTs Announced | October 21, 2021 | Announced | |   |
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