STAKEHOLDER ENGAGEMENT Blockchain Project: Rolling Stone NFT and Metaverse Program
In November 2021, Rolling Stone released their first NFT-covers: the two NFTs, created in collaboration with Bored Ape Yacht Club with art from Yuga Labs, featured a Bored Ape and a Mutant Ape.
At a Rolling Stone Live event in February 2022, Rolling Stone released a dozen NFTs created by influential digital artists (including Boss Beauties). This collection was launched in collaboration with Coinbase.
In June 2022, Rolling Stone collaborated again with BAYC, releasing a Bored Ape and a Mutant Ape: this time, Yuga Labs created two phygital NFTs, with each piece digital art accompanied by an autographed print of the art.
In August 2023, Rolling Stone published a polemic in support of NFTs. The next month, Rolling Stone was riding out backlash from an article lambasting NFTs as "totally worthless" while featuring an image of a Bored Ape beneath the lede. (The Bored Ape featured in the article was not part of the Rolling Stone/BAYC collaboration.)
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Rolling Stone And BAYC Auction 'Curtis' Art Print NFTs | June 22, 2022 | Launched |  |  |
Rolling Stone, Boss Beauties And Other Collaborators Drop 'Rolling Stone logo' NFTs | February 3, 2022 | Launched | |  |
Rolling Stone And BAYC Announce Digital Cover Art NFTs | November 8, 2021 | Announced | |  |
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