STAKEHOLDER ENGAGEMENT

Blockchain Project: Puma NFT & Metaverse Program

Puma Blackstation is a metaverse included as part of the Puma Futrograde fashion show in which barers of Nitropass NFTs can enter and grab Phygital NFTs that could be redeemed for physical sneakers. NITRO NFTs also enable holders future rewards. (Ethereum) 

SuperPUMA NFTs were released as part of the Nitro project featuring the brand mascot.

Some NFT releases including the GutterMelo MB.03 NFT from NBA star LaMelo Ball that is redeemable for one pair of limited edition physical MB.03 basketball sneakers. (ETH)

Additionally, there is a sneaker + NFT project with Jay-Z's Roc Nation: 'Puma X Roc Nation Mixtape Collection' features sneakers from designers Alexander-John and Emory Jones that contain NFT tags attached to the shoe that unlock digital extras and authenticate the shoes. (Avalanche)

In June, 2023, Puma Blackstation 2 relaunched with 2 explorable worlds: Unkai and Unter, both showcasing footware. With Black Station 2, PUMA Pass NFT holders (previously Nitro Collection) can purchase a Materialiser NFT physical + Digital Collectible NFT. Users that hold a PUMA Pass get first access to high-end Puma products. (Ethereum)