STAKEHOLDER ENGAGEMENT Blockchain Project: Mattel Central NFT Program
Mattel Central NFT Program consists of digital collectibles and related products for Mattel toys, including Hot Wheels and Barbie. Most of the NFTs are minted on Flow and are available on the Mattel Creations Virtual Collections marketplace. Mattel has also used WAX for some Hot Wheels digital collectibles. Mattel also has a licensing program and various NFT marketplaces, including VeeFriends and Cryptoys have tapped it for licensed NFTs.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Hot Wheels NFT Garage Fast and Furious Series Announced | May 17, 2023 | Announced |  |  |
Barbie Boss Beauties NFTs Launched | May 10, 2023 | Launched | | |
Barbie x Boss Beauties Collaborate A Second Time For NFTs Celebrating Careers | May 10, 2023 | Launched | |   |
| Mattel to Launch its Virtual Collectibles Peer-to-Peer Marketplace | April 21, 2023 | Announced |     | |
Mattel Creations Virtual Collectors Marketplace Launched (on FLOW) | April 21, 2023 | Launched |  |
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