STAKEHOLDER ENGAGEMENT Blockchain Project: L'ORÉAL Paris NFT & Metaverse Program
L'ORÉAL Paris NFT Program includes NFTs from women artists with proceeds going towards the company's philanthropic campaign, Women of Worth. Art features the color red as a nod to the company's lipstick collection, ‘Reds of Worth’ by Colour Riche. Artists are provided by United Talent Agency.
Project Milestones
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
DAO & NFTs Introduced by L'Oréal’s NYX Makeup | January 23, 2023 | Hint |  |  |
| L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity | June 1, 2022 | Announced |  | |
L'ORÉAL Files Trademarks For Its Whole Brand Portfolio For The Metaverse | February 27, 2022 | Hint |  | |
| L'Oréal Paris Launches NFT Campaign to Empower Women | December 13, 2021 | Launched | | |
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