Blockchain Project: Hugo Boss NFT Program
Hugo Boss NFT Program has partnered with Imaginary Ones for NFTs. The 1001 HUGO x Imaginary Ones NFTs were fully minted in under 10 minutes.
The company also has added NFC tags to a range of baseball caps which tied the merchandise to digital versions of the wearables. These were for Hugo x Imaginary Ones holders.
Additionally, Hugo Boss and Boss Beauties collaborated on an NFT auction celebrating International Women's Day.
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