STAKEHOLDER ENGAGEMENT Blockchain Project: Gucci Vault & Metaverse Ventures
Gucci Vault and Metaverse Ventures includes the Gucci Vault, the 10KTF Gucci Grail collection of personalized NFTs by Alessandro Michele and artist Wagmi-san, Otherside Relics, Superplastic ‘SuperGucci’ NFTs and others. Gucci's parent company, Kering, has also ventured into the Web3 space with the KNXT ("Next") luxury fashion + NFT marketplace. Development of this division was begun by former Gucci CEO Robert Triefus (Triefus left the brand in April 2023).
In February 2021, Gucci launched Gucci Villa in collaboration with ZEPETO.
In November 2022, Gucci launched Good Game on Roblox, creating a space for gaming with Gucci.
Gucci Cosmos Land is an immersive journey that transports users through decades of iconic Gucci creations in The Sandbox (November 8-22, 2023). Journeyers could win Gucci avatars by being within the first 100 completions. (Polygon)
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Gucci Cosmos Land Launched In The Sandbox | November 8, 2023 | Launched |   | |
Christies And Gucci Launch 'Future Frequencies' Art And Fashion NFT Collection | July 18, 2023 | Launched |  |   |
Gucci Announces 'Otherside Relics KodaPendant' Phygital Necklaces | April 3, 2023 | Launched | |   |
| Gucci and Yuga Labs Team Up in Multi-Year Partnership | March 23, 2023 | Hint |  | |
'Gucci Vault Land' Quest Game Launched In The Sandbox | October 27, 2022 | Launched |   |
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