STAKEHOLDER ENGAGEMENT Blockchain Project: Crown Royal NFT & Metaverse Program
Crown Royal's foray into Web3 began in November, 2022. It included a limited digital collectible release in which customers could nominate a deserving person for a NFT, and for every collectible claimed, a Crown Royal Purple Bag care package would be sent to active duty members (Polygon).
In February, 2023, the company in collaboration with Vayner3, introduced the 'Crown Royal Chain of Gratitude' game, a mobile chain-letter type of game involving sending gratitude NFTs to friends.
Project Milestones
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
| Crown Royal Launches Its NFT-powered Game to Encourage Gratitude | February 15, 2023 | Launched |  |   |
| Crown Royal Launches Its First Digital Collectible to Give Back | November 24, 2022 | Launched | |   |
| Crown Royal Files Web3 Trademark | May 10, 2022 | Hint |   |
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