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Organization: Christian Dior SE

Christian Dior is a luxury fashion house that produces women's, men's and children's apparel, shoes, accessories, jewelry and timepieces, makeup, skincare, fragrances and haute couture fashion.

In July 2023, the company introduced its B33 sneakers, which combined NFC and NFT technology for interaction, authenticity, and exclusivity. (Aura Blockchain Consortium, Ethereum)

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