Stakeholder EngagementAnnouncedMG Motor India To Be The First Automaker In India To Launch NFTs
Milestone Date: December 16, 2021
MG Motor India has announced the launch of its first collection of 1,111 non-fungible tokens (NFTs), and it will start selling the NFTs on December 28, 2021. They will launch on KoineArth’s NgageN platform, which has been customized specifically for MG’s transactions. The automaker is making history by becoming the first of its kind to launch NFTs in India.
"With this new initiative, we are taking a step to socialize NFTs. As this evolves it is set to bring MG owners, fans, MGCC members, and the wider community together to celebrate and own invaluable digital creatives in its numerous forms. We are extending our existing relationship with KoineArth for our foray into NFT and the proceeds from this maiden sale will go towards supporting community service under MG SEWA," said Gaurav Gupta, MG Motor India.
Innovation has always been at the core of MG Motor India as a leading automaker. This move reflects the growing trend of NFTs in various industries and demonstrates MG's commitment to innovation and engaging with its audience in new and exciting ways.
By Elizabeth Morrison
Published:December 16, 2021
Sources
News
Hindustan Times